Why should our customers choose our product or service over a competitor’s?.Why do we do what we do? What drives our work?.Why should customers trust us? What expertise or authority do we contribute to our industry?.Why did our founder create our company in the first place? What problem did he or she aim to solve?.And they’ll never feel they can trust you until they get to know you. Almost every booth you see will feature a large header, company logo, and branded graphics, but many will fail at explaining their story in a compelling manner that incites prospects to take action.Ĭustomers will never buy from you unless they feel they can trust you. One way to stand out at a trade show is to successfully tell your brand’s story. Then make sure all your most important graphics and visuals communicate this message. How do you solve that problem better than anyone else?.To establish your USP (if you haven’t already), ask yourself the following questions: It’s the one thing you can do better than all of your competitors. Your USP is the one thing that makes your brand unique. You can set yourself apart by highlighting your unique selling proposition, or USP. Many exhibitors will be tempted to highlight all of their product’s features, resulting in confusing and conflicting messages for prospects. One way to create a cohesive display is to weave a single consistent message throughout all your messaging. Weave one clear theme throughout all your messaging. We also incorporated plenty of whitespace into Navien’s displays as to avoid the appearance of clutter.ģ. So we created a unique two-story exhibit that brought the company’s residential and commercial product lines to life. When we were tasked with designing a booth for Navien for a 2014 heating and cooling trade show, we knew we wanted to showcase multiple demonstration zones without overwhelming visitors. A good rule of thumb is to ensure about 40% of your booth is empty space. That’s why it’s important to think hard about the proportions of your booth. It helps balance your exhibit, create a more visually appealing display, and draw your visitors’ attention to your most important messages. Like with the content on your website, whitespace is vital. However, this doesn’t mean cluttering every inch of your exhibit with graphics, furniture, and displays.
#TRADE SHOW BOOTH DESIGN IDEAS HOW TO#
When designing your unique trade show display, you want to consider how to maximize your space to your advantage. Incorporate empty space into your trade show layout. This can be confusing for your visitors.Ģ. Don’t choose trade show colors that don’t follow your brand colors and aesthetic. While yellow exudes optimism and positivity, blue symbolizes dependability and strength. Different colors convey different feelings and emotions. Consider what the colors you choose signify.Men specifically tend to be drawn to achromatic colors like black, white, and gray. For example, most adults prefer cooler colors such as blue or green, according to the user experience gurus over at UX Planet. Consider the age, gender, and culture of your target audience.When choosing which three colors to start with, follow these tips: This color will help you emphasize important elements, graphics, and text. Apply your accent color to the last 10% of your design.This color will create contrast and help you establish visual interest. Apply your secondary color to 30% of your space.This color will unify the various elements of your design. Apply your primary color to 60% of your space.What does the 60% - 30% - 10% rule mean in practice? When choosing colors to make your trade show display stand out, a good rule of thumb is to start with 3 and follow the 60% - 30% - 10% design rule. Too few colors can be boring, but too many colors can confuse and overwhelm attendees. They can make your brand instantly recognizable to visitors, and you can apply high-contrasting colors to your design to accentuate certain display elements and highlight important messaging. Use 3 bright colors to draw attention to your booth.īright colors can set your exhibit’s mood. That’s why we’ve assembled this list of 12 tactics you can take to create a unique trade show booth that sets you apart from your competitors. In the crowded sea of flashy displays, gimmicks, and one-upmanship, we know it can be hard to stand out from the competition. That’s more than enough time for you to communicate with prospects, introduce them to your products, and gather the contact information you need to turn them into marketing-qualified leads.īut before you can start establishing relationships with your visitors, you have to first attract them to your booth. Good news: The average attendee spends 8.3 hours viewing trade show booths at a single exhibition.
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